Building a new identity for Home Counties Clinics


Home Counties Clinics offer the most advanced techniques in dental and non-invasive cosmetic treatments to the people living in the Home Counties, UK. Their objective is to meet and exceed all expectations so that when you walk through their doors, you know your experience will be second to none.

The new brand identity, website and collateral, all designed and produced by Osc. Studio, reinforces the positive attributes already associated with the brand, as well as transforming the perception of Home Counties Clinics as a modern and fresh brand with all the gravitas and reliability of a bigger player.


Website / Art Direction / Graphic Design / Signage / Print


“The challenge was in portraying Home Counties Clinics as a challenger brand, while also conveying enough sense of gravitas consumers expect from a well-established clinic.”

Dr. Ailign Jeavons
Managing Director, Home Counties Clinics


The result

Osc. Studio collaborated with Home Counties Clinics to update their existing brand identity. The original logo was tweaked to included an updated sans serif typeface whilst retaining the original “clinics” typeface - this was a perfect way to blend the old with the new.

The new identity moved away from a predominantly white colour palette and instead included blue and black as the primary and secondary brand colours. This palette was selected to differentiate Home Counties Clinics from their competition and create maximum impact whilst retaining their premium aesthetic.

This new brand identity was then applied to a new content managed website and a variety of printed brand assets including; price lists, shop window graphics and promotional materials.